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Privacy Policy

GBG USA Inc. (“GBG,” the “Company,” “we” or “us”) and our brands value your trust. We collect certain information when you visit our U.S. site (the “Site”), in order to improve your shopping experience and allow us to better communicate with you regarding our products and services. This “Privacy Policy” is intended to assist you in understanding what information we gather when you visit the Site, how we use that information, and the safeguards we have in place to protect the information. This Privacy Policy only applies to information we collect at

You agree that your use of the Site signifies your assent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site. For other terms and conditions that apply to your use of the Site, please review our Terms of Service at


Personally Identifiable Information

For purposes of this Privacy Policy, “personally identifiable information” means any information by which someone can be personally identified, including name, address, telephone number, email address and other information incidental to providing goods or services (also referred to herein as “personal information”). We collect personally identifiable information from you only when you voluntarily provide us with this information, such as when signing up for our email newsletter to receive emails about our latest products and services.

Browsing Information; Cookies

When you visit the Site, our web servers may automatically recognize certain non-personally identifiable information about you, such as your domain name, access provider, IP address, and browser language. The Site also uses a browser feature known as a cookie, which assigns a unique identification to your computer. The information collected from cookies allows us to provide better customer service to you and improve features of our Site in a variety of ways, including by determining whether you have visited the Site in the past and which pages of our Site you have visited. We also may use cookies and/or a technology known as clear gifs to help us confirm your receipt of and response to our emails and to provide you a more personalized experience. Please note that certain pages of the Site may not function properly if cookies are turned off. Please consult your web browser’s Help documentation for more information about how to turn cookies on and off for your browser.

In the course of serving advertisements to the Site, our third-party advertising partners may place or recognize a unique cookie on your browser, which will allow our advertising partners to recognize your computer each time they send you an advertisement. In this way, they may compile information about where you, or others who are using your computer, saw their advertisements and determine which advertisements are clicked. This information allows our advertising partners to deliver targeted advertisements that they believe will be of most interest to you.


We use personal information collected on the Site for the following purposes:

• for the specific purpose for which it was volunteered;

• to develop, market, sell or provide products and services; and

• as permitted by, and to comply with, any legal or regulatory requirements, process or provisions.

In order to serve you better, we may combine information you provide to us on the Site with information from third parties, including demographic or public information.


We may share your information collected on this Site with our subsidiaries, affiliated companies, and unaffiliated business partners for the purpose of providing you with advertising and the products and/or services you seek from the Site.

We also may share your information with selected third parties who provide services to us, including to serve Site content, help to maintain our customer database, administer emails, newsletters and contests and for marketing and promotional material distribution. Such third parties may have access to, store and process your personal information to provide services on our behalf, which may occur in the United States or in countries outside of the United States. Our service providers are not authorized to use your information for any purpose other than to provide the contracted services.

We reserve the right to share information with third party marketers, but only as permitted by law. You have the right to limit how we share your personal information for marketing purposes among GBG’s affiliates, third party marketers, and business partners. Please see the section entitled “Managing Your Personal Information.”

We also must always reserve the right to disclose information about you as required by law, in response to legal process including law enforcement requests, and where needed to protect the safety, property, or legal rights of users of the Site, or the Company or its affiliates or third parties.

We are not responsible or liable for any content presented by or contained on any independent website, including, but not limited to, any advertising claims or marketing practices. We also are not responsible or liable for any privacy or security policies of any third party sites to which we may provide links on the Site.

In the unlikely event that the Company or substantially all of its assets are acquired by another company, or due to any merger, reorganization or liquidation, customer information will be one of the transferred assets. Your personal information will remain subject to any pre-existing privacy policy unless you consent otherwise.


If you do not wish to receive emails from GBG in the future, you can unsubscribe by clicking on the unsubscribe link at the bottom of any GBG email that you receive or by emailing us at with your request to be removed from our email list.


We are concerned about the safety of children when they use the Internet and do not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If GBG learns that a child under the age of 13 has submitted personally identifiable information online without parental consent, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13 without parental consent, please contact us at


We use certain security measures to protect the personal information you submit to the Site. We use firewall technology, password controls, and other technological and procedural safeguards in maintaining the Site. Although we have implemented the above security measures for this Site, you should be aware that 100% security is not possible.


To allow us to serve you better we encourage you to regularly review and update your personal information. You may obtain upon request a summary of the personal information on record with us. You also may request that we correct any such personal information about you, remove such information from our marketing databases, stop sharing such information with third party marketers, or dispose of any or all personal information about you.

To make any request described above, or if you have any questions about this Privacy Policy, send an email to or contact:


350 5th Avenue, 6th Fl.

New York, NY 10118


Following any of these requests, some of your personal information may be retained for a period of time; for example, to follow-up on a request, resolve a dispute or for similar reasons. Some personal information also may continue to be stored on “back-up” files for financial, legal or technical reasons.


The Company reserves the right, at its discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. You should check this page periodically for changes. Your continued use of this Site following the posting of changes to this Privacy Policy will be considered your consent to those changes. In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development.


This policy is effective January 1, 2017.